On 13 December, invited members of press and project crew got to see the first glimpse of the “Robbie Williams – Live in Tallinn” concert film and “Robbie Williams: Fans Journey to Tallinn” documentary that were shot during the Estonian show of the UK’s most successful solo artist.
Robbie Williams, who gave the region’s only concert in Tallinn on 20 August, is the first globally acknowledged star to film his concert in Tallinn. Both the concert film and the documentary also help to promote Estonia as an attractive travel destination.
The unique campaign actually begun before Robbie Williams’ concert when the star himself started tweeting and posting on Facebook to his 5 million followers regarding his Tallinn concert and a special video contest.
The concert was broadcasted to 1400 cinemas in 28 countries, both of the films will be distributed by the BBC Worldwide and the DVD by Universal, meaning that approximately 30-40 million people will hear about Tallinn and Estonia.
The concert film «Robbie Williams – Live in Tallinn» was co-directed by Russell Thomas and Estonia’s own Peeter Rebane. In addition to the concert film, Peeter also directed his first full-length documentary “Robbie Williams: Fans Journey to Tallinn”, which was shot in seven different countries.
“It was a unique experience to be part of making these two films and I learned a lot,” commented Peeter Rebane, adding: “Having had the chance to work with Melanie Fletcher, who was the producer of the London Olympic Games Opening Ceremony and Russell Thomas, one of the best music directors in the world – this just doesn’t happen every day.”